Dallas tv show launch party
Channel 5 | Pictures Are Power | Old Billingsgate, London, August 2012 | 4 hours during the evening
Channel 5 wanted a fun and interactive entertainment solution for the event that would engage guests with both the Dallas and the Channel 5 brands.
The Fantasy Approach
We created a custom backdrop for the Pictures are Power photo booth that was in keeping with the image and style of the Dallas brand and a front layer graphic of the Dallas cast was added to all printed images to take the brand message even further.
Photographs printed at the event were placed in a plastic wallet with Channel 5 branding on the rear, and were worn on a lanyard by guests, spreading the word about the service and taking the Channel 5 brand out to other party goers.
All of the images we took were uploaded to our Pictures are Power website, from where we could monitor brand exposure through the number of views and shares.
Nearly 600 branded photographs were handed out at the event.
There were nearly 6,000 individual views on the Pictures are Power website and 4,600 shares.
What The Client Said
This was the first time we’ve used the Pictures are Power system and we absolutely loved the look and feel of the images. The amount of prints produced on the night was much greater than we’d anticipated too. It was great fun and a great system for a great event!